Amy Echols, Kentuck's Executive Director, commented on the ranking. "We're very excited about this news," she said. "It's huge for the Northport and Tuscaloosa community to be recognized as hosting a nationally acclaimed event. It also fulfills part of our mission of empowering the artists and engaging the community. When artists come here, they sell art, and that benefits everyone."
To vote, artists are asked to fill out a ballot and are asked to list the 10 most-profitable art and/or craft shows they exhibited at from the previous year, indicate their income range at each, and note whether they consider themselves to be fine artists or craftspeople for each event. The results are tabulated using a weighted scale based on sales to ensure that all events can compete against each other fairly.
"Sunshine Artist’s 200 Best focuses solely on revenue, because that’s the most objective indicator of a show’s future success. Subjective attributes, such as artist treatment, amenities, attendance levels, management, or even overall quality can certainly impact sales, but they’re harder to gauge and therefore have no direct bearing on these rankings.
According to Tuscaloosa Tourism and Sports, Kentuck Festival of the Arts makes a $5.5 million economic impact on the surrounding community during the two-day festival.
When asked about the 2018 Festival, Echols said, "We've been working on the 2018 Festival since the 2017 Festival ended. This is a culmination of a whole community's efforts to celebrate art. Art is alive, it's breathing, and it's an essential part of a healthy community. The Kentuck Festival of the Arts celebrates that, and it is an experience like no other."